Here’s a Totally Rockin Real Estate Blog

Realtors’ personal blogs for the most part totally fall short. I feel an effective blog is an absolute essential these days, and what’s funny is that 9 out of 10 Realtors don’t even have one, and most of the ones out there fail to deliver any meaningful content to visitors. Here is a great real estate blog. It’s maintained by a Knoxsville, TN Realtor named Suzy Trotta.

A few things to look at:

1. The design is simple, clean and easy to navigate.
2. Content is laid out in such a way that it connects with a visitor in a personal manner yet also makes significant, professional resources available with one simple mouse click.
3. It’s easy to subscribe.
4. It integrates with her Twitter, which she actively maintains.
5. In 30 seconds, you can find all vital information about her and access any real estate information you need.
6. She has an active poll on her front page that encourages interactivity.
7. The blog is not just canned information and listings. It’s personal and interactive. After spending just a minute on her site, I know she’s a serious agent, has cats and just finished a 10k run this evening. Now that’s transparency.

Realtors, employ these concepts to your blog. Your clients and prospects want to know who you are! They don’t just want to know what homes you have listed. Make your blog engaging and interactive.

A blog is an essential tool for keeping in contact with your prospects and clients. A blog is an essential tool for lead generation and cultivation, promoting your listings and building your market share. And importantly, a blog when properly built and maintained, can allow you to essentially dominate your local internet space. If you have any questions about blogging, how to get better results, how to build and maintain your blog, visit my services page or contact me.

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